Creative No. 1: I don't know. I'm not sold on the label. ...
Creative No. 2: What do you mean?! You're crazy!
Creative No. 1: I mean, what is that bear even doing?
Creative No. 2: He's barfing, Stan. He's barfing up the fresh water fish he had for dinner. He's hairy, he's mad, he's an animal. He's a barfing animal.
Creative No. 1: But why would anyone buy that?
Creative No. 2: They'll respect our honesty, Stan. This wine costs 8 dollars and tastes like the tongue of a 4-year-old pair of Reebox. You'd barf, too.